read online Lesening Machine, Platform, Crowd: Harnessing Our Digital Future –

From the authors of the best selling The Second Machine Age, a leader s guide to success in a rapidly changing economyWe live in strange times A machine plays the strategy game Go better than any human upstarts like Apple and Google destroy industry stalwarts such as Nokia ideas from the crowd are repeatedlyinnovative than corporate research labsMIT s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital powered shift we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our livesIn the tradition of agenda setting classics like Clay Christensen s The Innovator s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading