books Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions –

A marvelous book thought provoking and highly entertaining Jerome Groopman, New York Times bestselling author of How Doctors ThinkAriely not only gives us a great read he also makes us much wiser George Akerlof,Nobel Laureate in EconomicsRevolutionary New York Times Book Review Why do our headaches persist after we take a one cent aspirin but disappear when we take a fifty cent aspirin Why do we splurge on a lavish meal but cut coupons to save twenty five cents on a can of soup When it comes to making decisions in our lives, we think we re making smart, rational choices But are we In this newly revised and expanded edition of the groundbreakingNew York Timesbestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate Yet these misguided behaviors are neither random nor senseless They re systematic and predictablemaking us predictably irrational

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