[[ download Audible ]] Trust: Creating the Foundation for Entrepreneurship in Developing CountriesAutor Tarun Khanna – Avengersinfinitywarfullmovie.de

Been an entrepreneur for 20 years now, thought I knew all there was to know This book dissolved the illusions of grandeur I have been operating under.An enlightening read for any entrepreneur or would be entrepreneur.Highly recommend this book, money well spent. Found boring after a while I loved how Dr Tarun Khanna defined trust and gave practical examples from different emerging markets The analysis on Amul is particularly insightful. Good book If you are taking his class, it s the exact transcript of the whole class Yes Trust is essential in building large scale business It is becoming even critical in technology businesses that are fast changing This book brings to fore an integral aspect of how we make decisions in our everyday life. Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail To succeed, they need to build trust within the existing structures and this book shows how it s doneEntrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world trust Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal system, and credible regulatory bodies and even unofficial but respected sources of information such as Yelp and Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls ambient trust This is not the case in the developing world But Khanna shows that rather than become casualties of mistrust, smart entrepreneurs can adopt the mindset that, like it or not, it s up to them to weave their own independent web of trust with their employees, their partners, their clients, their customers, and society as a whole This can be challenging, and it requires innovative approaches in places where the level of societal mistrust is so high that an official certification of quality simply arouses suspicion and lowers sales Using vivid examples from Brazil, China, India, Mexico, and elsewhere, Khanna s stories show how entrepreneurs can build on existing customs and practices instead of trying to push against them He highlights the role new technologies can play but cautions that these are not panaceas and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scaleAs far back as the th century, Adam Smith recognized trust as what Khanna calls the hidden engine of economic progress Frankness and openness conciliate confidence, Smith wrote We trust the man who seems willing to trust us That kind of confidence is critical to entrepreneurial success, but in the developing world entrepreneurs have to establish it through their own efforts As Khanna puts it, The entrepreneur must not just create, she must create the conditions to create