[Lesen ePUB] Waking the Giant: Revitalising the Mature BrandAutor Peter Steidl – Avengersinfinitywarfullmovie.de

Brand maturity is not inevitable Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brandsThis book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting and requires just as much ingenuity and innovation as launching a new brandWhile major mature brands still dominate many categories, margins and growth opportunities are often less than exciting The critical question is milk the brand, or revitalise And, just as important is your organisation fully committed to, and able to deliver on, your chosen strategy Inside you ll discover the merits of revitalisation and milking strategies, and how to choose between themhow to renew positive differentiation for a mature brandhow to implement a revitalisation strategy and eliminate outdated work practices that could ruin your planhow to align your revitalisation strategy with the consumers and industry sector s evolutionary trends